Character-first IP
Recurring mascots and worlds designed for recognition, repeatability, and long-term brand memory.
AI-assisted indie animation + game studio
Built on Madness. Refined by Science.
GlitchPitch Labs develops chaotic original IP through short-form characters, playable tests, audience feedback, and behaviour-led design.
What GlitchPitch Labs does
We test entertainment ideas quickly by turning characters into repeatable short-form content, then using audience behaviour and player feedback to decide what deserves development.
Playable validation
Small demos are used to test where players engage, quit, retry, or lose interest.
Lean AI workflow
AI-assisted production keeps the studio low-burn while increasing visual output and testing speed.
Short-form business content, built to be tested.
GlitchPitch Labs produces premium short-form video systems for brands, creators, and early-stage projects using AI-assisted production, structured prompts, and behaviour-led testing.
Short-form brand reels
Cinematic, scroll-stopping content designed for TikTok, Instagram, and YouTube Shorts with fast hooks, clear messaging, and strong visual identity.
Prompt-led production
Concept, scripting, visual direction, and iteration built through repeatable AI workflows for faster turnaround and consistent output.
Behaviour-led optimisation
Each reel is treated as a test: where attention drops, what earns interaction, and which message creates action.
Most content is designed to be seen. Ours is designed to be acted on.
For businesses, the offer is simple: sharper short-form content, faster testing, and clearer evidence of what audiences respond to.
Current projects
Weasel Wack™
A chaotic arcade experiment built around fast reactions, absurd characters, and behavioural testing.
Satan’s Hero™
A dark narrative RPG concept exploring fate, redemption, authorship, and moral consequence.
Baron von Purdy
The recurring brand face of GlitchPitch chaos: interaction makes things worse.
Test the current demo
The current focus is simple: get real people to press play, observe where they stop, and use that data to improve the experience.
Contact
For testing, collaboration, mentoring, or early-stage creative technology discussions: